India’s largest food delivery platform Zomato has scrapped a controversial pricing clause in its restaurant contracts following industry pushback, a company source said.
India's biggest food delivery app Zomato has agreed to drop a contract term that penalized restaurants for offering cheaper meals to walk-in diners, a company source said, after opposition from eateries who said the policy undermined their pricing decisions.
Eternal's Zomato app has 24 million consumers and 300,000 listed restaurants. As demand for food delivery boomed, Eternal shares have more than doubled since their 2021 listing and the company is valued at nearly $26 billion.
For years, Zomato has had a "charges for price disparity" clause in its contracts, which allowed it to fine restaurants if their eat-in or their own delivery prices were lower than those listed on the Zomato app. Zomato's contracts also stated that it could use mystery shopping, or secretive restaurant visits, among other tactics to check that outlets were not undercutting the app in price, according to contracts seen by Reuters.
The clause was never enforced but has been dropped now, a Zomato source said on Thursday, without explaining the rationale for the decision.
Source: Reuters
