Chinese authorities have launched a nationwide campaign to clean up entertainment group livestreaming, targeting vulgar content, excessive tipping incentives and violations of minors’ rights.
China’s cyberspace regulator, the Cyberspace Administration of China (CAC), has taken action against more than 1,840 accounts that violated rules in group livestreaming entertainment. The regulator identified cases involving vulgar content, improper incentives encouraging viewers to send virtual gifts, and violations of minors’ rights.
According to the CAC, some livestreaming accounts featured provocative performances and used lighting, staging and other techniques to create an ambiguous and eroticized atmosphere. Other accounts used childlike speech, school uniforms and similar tactics to encourage viewers to send virtual gifts.
One account was shut down after minors were found participating in livestreams. The associated MCN agency was also removed from the platform. Other violating accounts received penalties including temporary bans on livestreaming and restrictions on comments.
The regulator also found accounts that staged vulgar or degrading PK punishments and repeatedly used scripted phrases to drive gift-giving during livestream sessions. As part of the two-month nationwide “Qinglang” special campaign, authorities will continue to address irregularities in account registration, livestreaming rules, streamer behavior and the protection of minors online.
Source: Global Times
