The partnership will strengthen Apple's presence in the Indian entertainment market.
Apple has partnered with India's Airtel to provide its premium customers with free access to Apple Music and Apple TV+. This collaboration aims to enhance Airtel's entertainment offerings in India's competitive market.
Apple is teaming up with Bharti Airtel to offer free access to Apple TV+ and Apple Music to Airtel’s premium customers. This partnership aims to give Apple a stronger presence in India’s competitive entertainment market, which is valued at $28 billion.
This partnership is significant as it comes at a time when competition in India’s entertainment industry is increasing, especially with the ongoing $8.5-billion merger between Reliance and Walt Disney’s Indian media assets. By joining forces, Apple and Airtel hope to attract more consumers in India’s price-sensitive market.
“This partnership with Apple will provide immense value to our customers since they will now have access to the best content and entertainment globally.”
said Amit Tripathi, Chief Marketing Officer & EVP Customer Experience for Bharti Airtel.
Two sources familiar with the strategy said that for Apple, the deal is aimed at reaching out to a much bigger pool of consumers with its digital services given Airtel is the country's second biggest telecom operator with 281 million subscribers.
Apple has 6% of India's 690 million smartphone users, according to data from research firm Counterpoint. The remaining market is dominated by phones from Samsung and Xiaomi and are powered by Google's Android operating system.
Source: Business Today, Reuters
